World Chocolate Day: Indulge with Le Vian

Often, we need a reason to treat ourselves, but with World Chocolate Day just around the corner, you no longer need excuses for overindulgence. So, gather as much chocolate as you can find, including Le Vian’s chocolate diamonds, to mark the celebration in both magnificent and moreish manner.

Comforting, indulgent, decadent… The list of synonyms to describe chocolate could go on forever, such is the pure happiness it provides. Chocolate’s influence has spread far and wide, with its deliciously rich colour now featuring in jewellery. To celebrate World Chocolate Day, we’re going to explore its history and its link to Le Vian and those iconic chocolate diamonds.

A celebration of everything scrumptious and sumptuous

Having first taken place on July 7th 2009 – marking the date that chocolate was first introduced to Europe in 1550 – World Chocolate Day has grown into a much-loved, ever-growing phenomenon – just like the delicacy itself.

A joyful homage to the terrifically sweet treat that everybody knows and loves, World Chocolate Day doesn’t just celebrate chocolate, but extends the delight from chocolate milk and brownies through to anything associated with the rich, decadent treat – including Le Vian’s chocolate diamonds.

A brief and beautiful history of chocolate

The history of chocolate itself can be traced back to around 2,500 years to ancient Mayan and Aztec cultures. The word ‘chocolate’ derives from the Aztec word xocoatl, that was used to refer to the drink that was brewed from cacao beans, and which also happened to be the earliest form of chocolate consumption. Said to be rather bitter and alcohol-like in taste, it’s the Spanish who need to be thanked for turning the drink into the sweet nectar we associate chocolate with today, by adding honey and cane sugar to it.

By the 17th century, chocolate became fashionable throughout Europe, but was a drink only enjoyed by the rich and privileged. However, the way chocolate was consumed and its sense of exclusivity soon changed in 1828, when a Dutch chemist found a way to make powdered chocolate, leading to the creation of solid chocolate.

Joseph Fry took the creativity of confectionery one step further by adding melted cacao back into Dutch cocoa, and in 1847, the first modern chocolate bar was born.

A feast for the senses

Just like how nothing comes close to the sweet, velvety feel of chocolate on the taste buds, nothing comes close to the impact that Le Vian’s chocolate diamonds have on the eyes. Named so because of the deep, enticing brown shade, the stones are a must-have for any chocolate connoisseur.

Achieving a perfect balance of luxury and tastefulness, each one of Le Vian’s opulent chocolate diamonds exudes a rich earthiness, just like chocolate itself, lending an irresistible sparkle to your look.

A gift from the gods

The Aztecs and Mayans believed that cacao had magical and even divine properties, considering this version of chocolate in its purest form, to be a gift from the gods. This notion could certainly apply to Le Vian’s chocolate diamonds given just how spellbindingly spectacular they really are.

Revered for centuries and even prized by royalty, Le Vian’s reputation for magnificent diamonds can be traced back to 15th century Persia. A family-owned company, the brand is adored and renowned around the world for its dazzling array of multi-tonal stones, but it’s the chocolate diamonds that sparkle most sweetly amongst them all. A saccharine alternative to their white counterparts, chocolate diamonds infuse both colour and coveted appeal into a host of looks.

The better quality the chocolate is, the more satisfying it is

Just like the sweet treat itself, only the very best of Le Vian’s chocolate diamonds will make it to the fore, and the more intense the diamonds are, the more of a lasting impact they will have.

Le Vian sets the standards increasingly high for its stones, making its trained diamond buyers follow a criteria based on colour, clarity, size and cut to source the most exquisite diamonds. Colour, however, is the most important factor above all; the darker and more saturated the hue of the diamond is, the rarer and therefore more valuable it is considered.

Celebrate World Chocolate Day in splendid style

Just like how chocolate comes in many delicious ways and forms – from bars to truffles to buttons, so do Le Vian’s chocolate diamonds, so you’re sure to find something that caters to your penchant for all things decadent.

Whether you prefer exquisite earrings, a resplendent ring or a pristine pendant, there are an array of striking designs to showcase your lavish sense of style. For a World Chocolate Day, you’ll never forget, make sure you stock up on the chocolate and layer on the diamonds to ensure that the celebrations last long beyond the day.

To discover something special and unique to suit your tastes, explore our collection of Le Vian’s iconic chocolate diamonds at Ernest Jones both in-store and online today for a decadent treat that will continue to satisfy you, even after the chocolate bars come to an end.